Lemlist has earned its place. There are three areas where they remain a strong choice:
- Email personalization at scale. Dynamic images, custom video thumbnails, and personalized landing pages — Lemlist still leads here. If your strategy is hyper-creative cold email, Lemlist is built for it.
- Deliverability tooling. Their warm-up network and inbox-rotation features are mature and battle-tested. If pure email deliverability is the bottleneck, Lemlist is excellent.
- Brand and community. Lemlist has built a strong copywriting culture and academy. The content alone has educated a generation of cold-email senders.