LGM has built genuine multichannel craft:
- Granular workflow control. If your ops team loves Zapier-style branching, conditional logic, and visual flow design — LGM is built for that. Maximum customization.
- Mature email engine. Years of refinement on deliverability, warm-up, and inbox rotation. Strong email infrastructure.
- EU-native and well-regarded in the French B2B ecosystem. Solid local support, French and English UX, GDPR-first by default.