How much is your sales stack really costing you?

Tick every prospecting tool your team uses. Tweak the prices to match your invoices. See the real annual bill — and what you'd save by replacing 6+ tools with one XP One subscription.

// FREE · NO SIGNUP · 20+ TOOLS · UPDATED MAY 2026
// STEP 1
Your current stack
reps
0 tools selected

Defaults are typical Pro-tier published prices (USD, per seat, per month, May 2026). Override any number to match your actual invoice.

// STEP 2 · YOUR REAL BILL
Monthly stack cost
$0
Pick a tool to start →
Annual stack cost
$0
Across all tools, all seats, every year.
Cost per rep / year
$0
Annual spend ÷ team size.
With XP One Growth · $147.01/mo
You'd save
$0
Pick at least one tool to see your savings.

Why your sales stack is more expensive than you think

Ask any B2B founder what they spend on prospecting tools and you'll get a confident answer — usually wrong by a factor of two. The reason: nobody adds them up. Lemlist sits on one card, Apollo on another, Waalaxy got upgraded last quarter, somebody trialled Clay and never cancelled, and the Calendly seats nobody uses are still billing every month.

The calculator above does the math you've been avoiding. Most teams we've tested in the XP Family Discord land somewhere between $650 and $2,400 per rep per year in tool spend alone — before salaries, before training, before the cost of switching context twenty times a day.

The hidden cost of tool sprawl

The subscription line is the visible cost. The invisible costs are bigger:

The real cost of a tool isn't its price. It's the friction it adds to every action your team takes after they install it.

How XP One replaces 6+ tools with one platform

XP One is built on a simple premise: strategy is cheap, execution is rare. Your AI generates leads, copy, sequences and ideas. Somebody has to actually log into LinkedIn, send the invitation, watch the rate limits, draft the reply, update the CRM, follow up day 3, day 7, day 14. XP One is that somebody.

The platform runs 6 specialized AI agents — Hunter (sourcing), Profiler (enrichment), Listener (signal detection), Operator (multichannel sequences), Closer (reply handling), Scheduler (calendar) — that collectively cover the same surface area as:

One subscription. One inbox. One source of truth. One contract to manage. One vendor to call when something breaks.

Real cost example: 3-person sales team

Here's what a typical "modern" 3-rep stack looks like, audited from an actual XP Family member's invoice list (anonymised):

Tool$ / seat / moSeats$ / month
Lemlist (Pro)$593$177
Apollo (Pro)$993$297
Waalaxy$803$240
Dropcontact$451$45
LinkedIn Sales Nav$793$237
Calendly$163$48
Pipedrive$653$195
Total$1,239 / mo · $14,868 / yr
XP One Growth3$147.01 / mo · $1,764 / yr
Annual savings$13,104 / yr · $4,368 per rep

That's an 88% reduction in tool spend — and a single platform instead of seven dashboards. The numbers will look different for your team, which is why the calculator above lets you plug in your own.

How to consolidate your sales stack in 4 steps

1. Audit what you actually have

Pull the last three months of credit-card statements. List every recurring SaaS charge tagged "sales", "marketing" or "growth". You'll find tools nobody remembers signing up for. The calculator above is a starting point — but only your accounting export tells the full truth.

2. Map tools to jobs, not features

Group your tools by the job they do: sourcing, enrichment, sequencing, reply-handling, scheduling, CRM. Most stacks have 2-3 tools doing the same job because nobody decommissioned the old one.

3. Identify your consolidation target

For most B2B teams under 25 people, that target is one execution platform plus one CRM. Compare XP One to Lemlist, to Apollo, or to Waalaxy — pick the comparison closest to your current stack.

4. Migrate sequence-by-sequence, not all-at-once

Don't cancel everything on day one. Move your best-performing sequence into XP One first, run it for a week, then port the rest. Most teams complete migration in 7-14 days.

"XP One replaced 4 tools in my stack. I save 12 hours per week on prospecting and my reply rates doubled." — Nicolas, founder, Guidéo

FAQ

How accurate are the default tool prices?

Defaults are the typical Pro-tier published price as of 2026, in USD, per seat per month. You can override any price with your actual invoice. Enterprise deals, annual discounts and bundled offers vary widely, so the calculator favours the price most teams actually see.

Does XP One really replace all these tools?

For most B2B teams under 25 reps, yes. XP One consolidates sourcing, enrichment, multichannel sequencing (LinkedIn + Email + WhatsApp), reply handling, scheduling and a lightweight CRM into one platform. You'll typically keep one external tool: your company-wide CRM (HubSpot or Salesforce) if you already have one.

How is the per-rep cost calculated?

We multiply each tool's monthly price by the number of seats you pay for, sum across all selected tools, multiply by 12 for annual cost, then divide by total team size to show cost per rep per year. The team size can differ from the seat count — for example, you might only pay for 2 Salesloft seats across a 5-person team.

What's the difference between Growth and Custom?

Growth is $147.01/mo and covers up to 3 users with 2,500 verified leads/month — full multichannel (LinkedIn + Email + WhatsApp) and native CRM. Custom is built for teams of 10+ users with tailored lead volume, dedicated success manager and API access — quoted on a per-team basis. Solo and Growth are self-serve; Custom is a sales conversation at [email protected].

Are there hidden costs the calculator doesn't show?

Yes — and they're the biggest. The visible subscription cost is just the tip. Hidden costs include integration time (Zapier flows that break), training overhead (3-5 days per new rep), context-switching (~14% of selling time per Gartner 2024), and tool-zombie spend (subscriptions nobody cancels). Consolidation typically saves more in these categories than in raw subscription dollars.

Can I share my result with my team?

Yes. Your selections (tools + team size) are encoded in the page URL, so when you share the link, the calculator loads with your exact configuration. There are also one-click Twitter/X and LinkedIn share buttons that include your annual savings number in the post.

Is the calculator free? Do I have to sign up?

100% free. No signup, no email gate, no popup. We built this because we got tired of hearing founders say "I have no idea what we actually spend on prospecting tools." Now you know — and if XP One isn't the right call for your team, you've still got a clean audit of your stack.

Replace 6 tools.
Save thousands.

Try XP One free for 7 days — no credit card required.

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